It’s an annual contest, where we allow our Clients, followers and the general public nominates a Charity/NGO/Cause through a series of planned activities to get free exposure for a month on all our screens in Lagos.
We help spread awareness about the charity or their cause across our network of premium shopping mall digital screens in Lagos for a month. The exposure is valued at over 2 million Naira.
Our intention is to promote the work of these heroic and selfless organizations doing amazing work in our communities while encouraging donations and support from the public by creating awareness about their activities, mission, achievements and plans using our medium.
In 2015 and 2016, Strap and Safe and Food Clique Charity organizations won the contest respectively. This year will make it the 3rd year of the contest.
The contest has made a substantial impact as the charity organizations who benefitted from this initiative have given great reports about how much recognitions and donations they received as a result of the exposure.
We intend to continue to make it bigger and reach even more Charity organizations and use our medium to make lives better in our own little way.