Overview
FilmOne Entertainment set out to captivate audiences with an unconventional teaser campaign titled “He Is Back.” The aim was to create intrigue, fuel conversation, and generate nationwide buzz. Partnering with Nimbus Media, the campaign transformed into a viral phenomenon that seamlessly bridged offline visibility and online engagement.
Execution
Nimbus Media deployed the “He Is Back” campaign across strategically selected high-traffic digital screens in key Nigerian cities. It was a weekend campaign that ran from 13th – 15th September in locations such as:
Ikeja City Mall (ICM)

Ikota Mall

University of Lagos (UNILAG)

The Palms Mall, Lekki

Heritage Mall, Ibadan

Onitsha Mall

The creative approach, simple, mysterious, and visually striking, invited curiosity from passersby. People paused, took pictures, and began sharing the message across social media, each trying to decode what “He Is Back” meant. The campaign’s strength lay in its subtlety; the absence of detail became its biggest hook.
Nimbus Media’s digital out-of-home platforms provided the ideal stage for this creativity to flourish, ensuring strong visual impact, consistent exposure, and audience engagement across multiple cities.
Results
The “He Is Back” campaign quickly became a talking point across Nigeria. Shoppers, students, and movie enthusiasts encountered the message in their daily routines, capturing and posting images online. Within days, the phrase trended across social media platforms, driven entirely by organic public curiosity.
What stood out most was how the campaign blurred the lines between outdoor advertising and storytelling, proving that a great creative idea, amplified through the right channels, can become a national conversation.
Conclusion
FilmOne Entertainment’s “He Is Back” campaign is a testament to the power of creative simplicity and strategic placement. Through a bold idea and a well-executed media strategy, the campaign achieved exceptional visibility and engagement — not through overt promotion, but through curiosity and conversation.