Nimbus Media Launches New Double-Sided Digital Screens At Novare Gateway Mall, Abuja
Nimbus Media, Nigeria’s leading in-mall digital advertising agency, on Monday, 18th of November 2019, installed and unveiled two sets of brand new cutting-edge, double-sided digital screens at the Novare Gateway Mall in Abuja. The mall’s location along the main 10-lane highway between Abuja’s Nnamdi Azikiwe…
How The Xenophobic Attacks Cost Us As A Business
September 3, 2019, brought news that soiled the mood of many Nigerians, riding on the waves of the xenophobic attacks happening in South Africa which affected many Nigerian-owned businesses. As we tried to make sense of the videos and images of our brothers being burnt…
Nimbus: Offering Audience Measurability And Data With New Digital Signage Screens
“Creativity is a function of leadership. It requires navigating uncharted territory and having the courage to face adversity to bring your vision into fruition.” —Linda Naiman Truly, the unveiling of the new digital signage screens installed at Ikeja City Mall, Lagos recently by Nimbus Media,…
Tip On Building A Brand For Your Small Business II
It’s great to have you visit again, we do love it when you’re around. Last time out, we started sharing some tips we have seen proven time after time again to lead to successful brand building for businesses. Just in case you missed it, you…
Tips On Building A Brand For Your Small Business
The knowledge of branding most small business owners and entrepreneurs is just about having a good and catchy logo. However, branding is not just a logo. It is a way of defining your business to yourself, your team and your external audiences. Our previous blog post here provides…
Why Brand Building Is Important For All Businesses
While it may appear like branding is something that should be done when that small business has gathered traction and is increasing in capacity, it is however just as important for small businesses as it is for the big. There is a strong link between…
Why Small Businesses Must Advertise
Have you ever thought of advertising as a tool for large corporations and not important to small businesses? To set the records straight, small businesses are the core of advertising just like large corporations, they want to increase business turnover, attract new customers and retain…
How To Create Marketing Content That Sells To The Nigerian Baby Boomers
Imagine, just imagine for a moment, a business trying to market its products/services to a 60-year-old woman (who is probably already a grandmother at this point) using memes…the probability that she will not even understand what it is about even if someone explains it to…
How To Create Amazing Content For The Nigerian Generation Z
We have been learning in the past weeks about creating content for specific age groups like the generation X (35 – 50 years old). Today, we will be taking an insightful journey into the world of those who belong in the generation z age bracket (teens and…
How To Create Marketing Content For The Nigerian Generation X
Last time out, we shared some insight about how to go about creating content for the Millennial or the Generation y (18 – 34 years old) based on their behavioral tendencies and how it affects the kinds of content they are most likely to interact…
How To Create Marketing Content For The Millennial
Today, marketers have a wide range of different content types to create; from video to blogs (vlogs even), from memes to whitepapers, With such a wide variety of content types available to marketers, it’s important to pick the right type of content for your target…
Three Simple Tips To Setting And Reaching Advertising Goals
If you want to succeed, you need to set goals. Without goals, you lack focus and direction. Goal setting not only allows you to take control of your life’s direction; it also provides you a benchmark for determining whether you are actually succeeding. Think about it:…