How The Xenophobic Vandalism Affected Us
September 3, 2019, brought news that soiled the mood of many Nigerians, riding on the waves of the xenophobic attacks happening in South Africa which affected many Nigerian-owned businesses. As we tried to make sense of the videos and images of our brothers being burnt…
Nimbus: Offering Audience Measurability And Data With New Digital Signage Screens
“Creativity is a function of leadership. It requires navigating uncharted territory and having the courage to face adversity to bring your vision into fruition.” —Linda Naiman Truly, the unveiling of the new digital signage screens installed at Ikeja City Mall, Lagos recently by Nimbus Media,…
Why Small Businesses Must Advertise
Have you ever thought of advertising as a tool for large corporations and not important to small businesses? To set the records straight, small businesses are the core of advertising just like large corporations, they want to increase business turnover, attract new customers and retain…
How To Create Marketing Content That Sells To The Nigerian Baby Boomers
Imagine, just imagine for a moment, a business trying to market its products/services to a 60-year-old woman (who is probably already a grandmother at this point) using memes…the probability that she will not even understand what it is about even if someone explains it to…
How To Create Marketing Content For The Nigerian Generation X
Last time out, we shared some insight about how to go about creating content for the Millennial or the Generation y (18 – 34 years old) based on their behavioral tendencies and how it affects the kinds of content they are most likely to interact…
Three Simple Tips To Setting And Reaching Advertising Goals
If you want to succeed, you need to set goals. Without goals, you lack focus and direction. Goal setting not only allows you to take control of your life’s direction; it also provides you a benchmark for determining whether you are actually succeeding. Think about it:…
The Battle Of Winterfell? Motion Ads Versus Still Ads
With the amount of content vying for our attention these days. Endless brand communications on various platforms like billboards, posters, banners and other digital media. It’s easy to get lost in the noise when advertising. The introduction of digital into advertising brought with it the…
Four Ways To Segment Your Target Audience For OOH Advertising
What use is advertising if it doesn’t bring your content to those searching for it? Probably no good at all. Segmenting your target audience is not just about statistics, it’s about finding your ideal clients and choosing the best way to get your brand in…