HOW TO IDENTIFY YOUR CUSTOMER NEEDS 2: SOCIAL LISTENING
Customer needs are identified through a variety of ways. In our previous post, we learnt how to identify your customer needs through focus groups. Focus groups allow participants to engage and influence one another in a facilitated discussion to gather consumer perceptions on a specific…
HOW TO IDENTIFY YOUR CUSTOMER NEEDS 1: FOCUS GROUP
Customer needs are defined as the influential factors that trigger them to buy your product or service. 76% of customers expect you to understand their needs. Your business ought to understand the need of your customer as it is vital to match the competitive marketplace….
5 TIPS TO IMPROVE CONSUMER PERCEPTIONS TOWARDS ADVERTISING
“Advertising never sold a bad product twice.” Dorothy L. Sayers Are you getting a low conversion rate on your adverts? Do you want to improve how your target audience reacts to your adverts? If your answer is yes then this post is for…
Marketing Opportunities In Outdoor Advertising
We spend a great deal of our lives outside our homes. Advertisers are always trying to stand out amidst the clog of advert on digital devices that need a less-cluttered environment to deliver their message. This is where outdoor advertising comes in. Outdoor…
What You Need To Know About Branding And Marketing
In Business, Branding and Marketing are very crucial. Infact, without Branding and Marketing, there is no such thing called Business. What is a Brand? A brand is the complete expression of an entity that is communicated to a target audience. A brand is a…
Importance Of Digital Out-Of-Home To Your Business
“The ability to dynamically optimize a message based on real-world events and real time data triggers – such as weather conditions, current events, social media or sports scores–which allows for on-the-fly customization across many Digital out-of-home platforms. This is something static OOH just cannot offer” …
Nimbus Media Limited Announces Partnership With Justrite Superstores
Lagos, Nigeria- Nimbus Media Limited, an out of home advertising company today, announces her partnership with JustRite, a fast-growing superstore chain in South-Western Nigeria. With the increasing importance of destination advertising and the popularity of retail chain stores, Nimbus Media Limited and Justrite Superstore chain…
Welcome to Nimbus Media limited. We are super-thrilled to have you here!
WHO WE ARE: Nimbus Media Limited is an out of home media and advertising company based in Lagos, Nigeria. WHAT WE DO: We sell advertising spaces at choice locations with the use of digital screens. We specialize in providing innovative advertising solutions at high volume/…
How The Xenophobic Attacks Cost Us As A Business
September 3, 2019, brought news that soiled the mood of many Nigerians, riding on the waves of the xenophobic attacks happening in South Africa which affected many Nigerian-owned businesses. As we tried to make sense of the videos and images of our brothers being burnt…
Nimbus: Offering Audience Measurability And Data With New Digital Signage Screens
“Creativity is a function of leadership. It requires navigating uncharted territory and having the courage to face adversity to bring your vision into fruition.” —Linda Naiman Truly, the unveiling of the new digital signage screens installed at Ikeja City Mall, Lagos recently by Nimbus Media,…