HOW TO IDENTIFY YOUR CUSTOMER NEEDS 2: SOCIAL LISTENING
Customer needs are identified through a variety of ways. In our previous post, we learnt how to identify your customer needs through focus groups. Focus groups allow participants to engage and influence one another in a facilitated discussion to gather consumer perceptions on a specific…
How To Create Marketing Content That Sells To The Nigerian Baby Boomers
Imagine, just imagine for a moment, a business trying to market its products/services to a 60-year-old woman (who is probably already a grandmother at this point) using memes…the probability that she will not even understand what it is about even if someone explains it to…
The Battle Of Winterfell? Motion Ads Versus Still Ads
With the amount of content vying for our attention these days. Endless brand communications on various platforms like billboards, posters, banners and other digital media. It’s easy to get lost in the noise when advertising. The introduction of digital into advertising brought with it the…