HOW TO IDENTIFY YOUR CUSTOMER NEEDS 2: SOCIAL LISTENING
Customer needs are identified through a variety of ways. In our previous post, we learnt how to identify your customer needs through focus groups. Focus groups allow participants to engage and influence one another in a facilitated discussion to gather consumer perceptions on a specific…
HOW TO IDENTIFY YOUR CUSTOMER NEEDS 1: FOCUS GROUP
Customer needs are defined as the influential factors that trigger them to buy your product or service. 76% of customers expect you to understand their needs. Your business ought to understand the need of your customer as it is vital to match the competitive marketplace….