We have been learning in the past weeks about creating content for specific age groups like the generation X (35 – 50 years old). Today, we will be taking an insightful journey into the world of those who belong in the generation z age bracket (teens and below).

Move over, millennials; Generation Z is taking center stage. Born between 1995 and 2012, Generation Z makes up approximately one-fourth of the world’s population. By 2020 (that’s less than 18 months away), Generation Z will account for 40% of all consumers. Recent research from Bloomberg predicts that Gen Z-ers will account for 2.47 billion people of the 7.7 billion inhabitants of planet Earth by 2019. That is 32% and surpasses the 2.43 billion figure for Millennials for the first time. Now, are you ready to market to these important customers?

Before we look at what kind of content they would most likely engage with, let’s look briefly at who they are.

Generation Z aka iGeneration 

  • Used to changing media, apps and content.
  • Are easily influenced by peers.
  • Very mobile-driven.
  • Are extremely socially conscious.
  • Often enjoy whatever is most popular as they will be embracing this first.
  • Are very cost conscious.
  • Sharing content easily is important (or importanter, in their language).
  • Love to be part of your marketing.
  • Enjoy visual and interactive experiences.
  • If it’s not fun, then it’s probably not worth it.

How do you market to them?

  • Have a robust Social media presence.
  • Creative videos (very short) and imagery/graphics.
  • Contribute to charities and causes that they about, take a stand on social issues, be environmentally responsible.
  • Participatory Quizzes.
  • Memes are amazing for them.
  • Give discounts or limited time offers that spurs them to make a buying decision for the fear of missing out.
  • Ask for their opinions. Ask for photos, videos and other content they generated from interacting with your brand. Encourage reviews online.

They may be young, but Generation Z consumers already control almost $44 billion in discretionary spending. That amount increases exponentially when you take into consideration the fact that in 5 – 8 years, they would be the bulk of the working class. Follow these tips and, some of that spending could come your way.

As always, we would love to know your thoughts regarding this via a comment. Also, remember to hit the share button!