Four Ways To Segment Your Target Audience For OOH Advertising
What use is advertising if it doesn’t bring your content to those searching for it?
Probably no good at all. Segmenting your target audience is not just about statistics, it’s about finding your ideal clients and choosing the best way to get your brand in their faces.
When you know who your target audience is, it becomes easier to put them into segments. You can then reach them through targeted advertising in high traffic locations.
Types Of Audience Segmentation
- Psychographic Segmentation: Simply uses the lifestyle of people, their activities, interests as well as opinions to define them.
- Geographic Segmentation: As the name implies simply groups potential clients based on their geography. Where they stay will probably inform what they need and when they need it.
- Behavioral Segmentation: Divides the population on the basis of their behavior, usage and decision-making patterns. For example, due to a person’s peculiarities, he/she would probably prefer some products over others.
- Demographic Segmentation: Which is simply grouping/profiling the target audience using variables such as Age, gender, family size, income, occupation, religion, race, and nationality.
Nothing beats knowing where your customers are and being there when they are, and that’s the Nimbus advantage.
We are an out of home media and advertising company. Nimbus specializes in selling advert spaces at high traffic locations using of digital screens and other eye-catching out-of-home media. Nimbus media limited presently operate in 13 malls around Nigeria.
We are definitely where your customers are!