Nimbus Media Launches New Double-Sided Digital Screens At Novare Gateway Mall, Abuja
Nimbus Media, Nigeria’s leading in-mall digital advertising agency, on Monday, 18th of November 2019, installed and unveiled two sets of brand new cutting-edge, double-sided digital screens at the Novare Gateway Mall in Abuja.
The mall’s location along the main 10-lane highway between Abuja’s Nnamdi Azikiwe International Airport and the city’s central business district means the mall will be one of the first buildings travelers will see on their journey to or from the airport. Furthermore, the locale is very easily accessible from various points in the city, which is sure to be a definitive drawcard. The Novare Gateway Mall boasts modern infrastructure and facilities, with a vast variety of shops, restaurants and leisure activities to enjoy on the premises, with Shoprite as the anchor tenant. The growing needs of the people of Abuja were carefully considered and the mall tenants were selected accordingly. It also has 250 square meters of office space. The legitimacy of these factors is evidenced in the Novare Gateway Malls footfall of approximately 200,000 monthly!
The new screens cannot be missed, given their distinct locations at the entrances of the mall and due to their double-sided nature, naturally, command the attention of the eye of passers-by either gaining entry into or exiting the mall.
They also come with the ability to adapt the cutting-edge Content Management Software solution capable of delivering audience measurement by collecting key information about viewers like the number of viewers, gender, age group, and emotions as well as the attention time given to what was displayed on the screen whilst also displaying targeted adverts. as unveiled with the Nimbus screens at the Ikeja City Mall in August.
The Novare Gateway Mall boasts modern infrastructure and facilities, with a vast variety of shops, restaurants and leisure activities to enjoy on the premises, with Shoprite as the anchor tenant. The growing needs of the people of Abuja were carefully considered and the mall tenants were selected accordingly. It also has 250 square meters of office space.
The Novare Gateway Mall serves a vast primary and secondary catchment area that stretches as far north-east as Garki, Asokoro, Guzampe, Gugu, Durumi and Kaura, and as far south-west as Lugbe and Gwaska, thus giving credence to the expectation that its estimated average of 200,000 footfall per month will continue to be on the rise astronomically.
This move serves to retain Nimbus’ position as the leading digital advertising agency present in top malls across Nigeria, helping to bring brands closer to their customers while they unwind. As we like to say to our clients, “Be Where Your Customers Are”. We have taken one more step to be in one more place where these customers frequent, present to help you reach these catchment areas as they unwind and visit the Novare Gateway Mall for their leisure, entertainment, and shopping needs.
Be Where Your Customers Are!