Down syndrome is a genetic disorder caused when abnormal cell division results in extra genetic material from chromosome 21.

Down syndrome causes a distinct facial appearance and intellectual disability in human. It is not a respecter of age or gender, this is why The United Nations General Assembly observe World Down Syndrome Day on the 21st of March every year, To raise public awareness on Down syndrome.

Nimbus Media Limited partnered with Morainbow Down Syndrome Foundation to publicize World Down Syndrome Day (WDSD). This is part of her effort in contributing to society and in the fulfilment of her Corporate Social Responsibility (CSR).

Nimbus Media Limited supported the campaign on Down Syndrome using her network of digital advertising screens at shopping malls across Nigeria.

This year’s WDSD focused on improving connections to ensure that all people with Down Syndrome can connect and participate on an equal basis with others. Awareness for the event started early in March as Nimbus media showcased models with Down syndrome on digital screens at different shopping malls in 5 states and 8 locations hereby helping to achieve the goals for the year’s WDSD.

The Executive Director of Morainbow Foundation, Tola Makinde had a review of the campaign. In her words, “Nimbus media helped in reaching out to literates as well as those in the grassroots area who have down syndrome by showcasing the models which have helped to improve how those with down syndrome feel about themselves, gave them courage and moved them from the stage of denial.”

According to Morainbow Down Syndrome Foundation, reviews from parents of persons with Down syndrome have so far shown that they are traumatized, need maximum support, and this CSR by Nimbus Media Limited helped to catch the attention of parents who have been keeping their children isolated because of how they looked and give them another perspective.

The foundation hopes that before the next WDSD in 2022, they would have amplified awareness through their media platforms, gained more involvement from the Government, Corporate and private systems to boost outreach through funding, medical support, partnering with UNICEF, USAID, partner with modelling agencies in showcasing down syndrome models, adoption schemes, capacity building and job placement in the communities.

This partnership follows Nimbus’ trend of partnering and promoting charities and social causes. Nimbus Media Limited hosts an annual event called “Nominate a charity” where members of the public vote for their favourite charity to receive a month worth of exposure on the company’s network of digital screens across shopping malls in Nigeria.