NIMBUS MEDIA LIMITED LAUNCHES THE FIRST TRI SIDED DIGITAL MALL ADVERTISING PLATFORM IN NIGERIA
Festival Mall Festac, Amuwo Odofin
Festival Mall in Festac, Amuwo Odofin area of Lagos is one of the latest premium shopping malls in Nigeria. The mall is the first in the highly populated area and also the first mall development by UPDC Plc, the largest property developer in the country. Thanks to Nimbus Media Limited, the mall now has another first feather to add to its hat, it is now home to the first tri-sided digital mall advertising screen in Nigeria.
Nimbus Media Limited a digital out of home media practitioner specializing in mall advertising owns and manages the largest network of digital indoor advertising screens at shopping malls in Nigeria. The company, which operates indoor digital freestanding advertising screens at Ikeja city mall, The Palms mall in Lekki and Grand Towers Mall in Abuja among others has added a unit of double and tri-sided screens each to its network with the latest deployment at Festival mall. This increases the network coverage to 29 digital faces at 8 different premium malls spread around 5 states and territories in Nigeria.
The new screens are capable of displaying both static and video content in portrait format and will give advertisers a new and dynamic way to communicate and engage with shoppers and mall visitors at Festival mall. According to the deputy managing director of Nimbus Media Limited, Mr. Tayo Osikoya, the screens were specially designed for the mall to maximize viewership of each side from all mall visitors as has been the usual practice of the company throughout the development of the network.
He further added that he Nimbus Network of screens will continue to be expanded and improved as opportunities arrive in order to increase the reach and effectiveness of the product.
Check out www.nimbus.com.ng for more information on the company.