If you want to succeed, you need to set goals. Without goals, you lack focus and direction. Goal setting not only allows you to take control of your life’s direction; it also provides you a benchmark for determining whether you are actually succeeding. Think about it: “Having a million Naira in the bank is only proof of success if it was one of your goals”. If your goal was to practice acts of charity, then keeping the money for yourself is suddenly going contrary to how you would naturally define success.

To accomplish your advertising goals, however (or any goal in particular), you need to know how to both set them and reach them. You can’t simply say, “I want” and expect it to happen. Goal setting is a process that starts with careful consideration of what you want to achieve. Then ends with a lot of hard work to actually do it.

Three Simple Tips To Setting And Reaching Advertising Goals

  • Get Really Specific: 

    Advertising without setting goals is like dieting without a goal weight or driving around without a particular destination in mind. If you’re vague in your objectives, you’ll never know if you’ve reached them. So, if you’re advertising to “increase foot traffic,” be prepared to quantify how many feet you want walking in the door. When you want them walking in, and what they should look like. Having all these in mind would help you make better-informed decisions.

  • Choose The Mode Of Advertising That Suits Your Goal(s):

    This may sound really obvious. You would be surprised at how many businesses have a brilliant ad campaign but then choose the wrong mediums/touch-points to showcase it. They are either advertising to the wrong audience or at the wrong time. If you’re going to reach your intended audience, you definitely cannot compromise on researching their psyche. Learning about who they are, where they are. When they are where they are and why they are there.

  • Use Short-Term Ad Goals To Achieve Long-Term Business Goals: 

    To be successful in business, your advertising goals should align with your overall business goals. Use these guidelines to set your advertising goals and increase your chances for success. Ensure that your advertising strategy emanates directly from your overall business goals. Otherwise you could end up with results that make your ad campaign appear like a failure. If your aim is to increase follower-ship, advertise accordingly. Or yours is to increase sales or business, offer discounts in your ad campaign. Maybe it is to compete with other major brands in terms of visibility, keep it at that. Whatever ad campaign you embark upon. Ensure it helps you take a step (however little) in the right direction to achieve your long-term business goals.

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