Tips On Building A Brand For Your Small Business
The knowledge of branding most small business owners and entrepreneurs is just about having a good and catchy logo. However, branding is not just a logo. It is a way of defining your business to yourself, your team and your external audiences. Our previous blog post here provides a more in-depth knowledge of what branding is all about and why it is important.
We will be sharing some simple step by step practical tips on how to successfully implement branding for your business.
- Define Your Brand: The very first thing to do is to clearly define what/who your brand is. Analyze the product or service your business offers, pinpoint the space in the market you are trying to occupy and research the emotional and rational needs and concerns of your prospective customers. Your brand character should promote your business, connect with your customer base and distinguish (position) you in the market.
- Think Of Your Business As A Person: Your business actually has a personality. Every one of us is an individual whose character is made up of beliefs, values, and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations, how we dress and what we say. The same principle applies to your business. It has a personality which leaves an imprint on those who connect/interact with it. What kind of a person is your business?
- Consider What Is Driving That Business: What does your business believe in? What is its purpose? Who are its brand heroes? The answers to these questions can help establish your emotional brand positioning and inform the identity and character projected for better brand communication.
Take some time to ponder on these questions, answer them as honestly and concisely as you can, and you’ll be well on your way to defining your brand.
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